{"id":1558,"date":"2018-07-09T14:00:29","date_gmt":"2018-07-09T17:00:29","guid":{"rendered":"https:\/\/idealtec.eti.br\/site\/?p=1558"},"modified":"2018-07-07T15:14:48","modified_gmt":"2018-07-07T18:14:48","slug":"facebook-tem-sido-menos-usado-para-ler-noticias-enquanto-whatsapp-cresce","status":"publish","type":"post","link":"https:\/\/idealtec.eti.br\/site\/facebook-tem-sido-menos-usado-para-ler-noticias-enquanto-whatsapp-cresce\/","title":{"rendered":"Facebook tem sido menos usado para ler not\u00edcias, enquanto WhatsApp cresce"},"content":{"rendered":"
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<\/i>\u00cdcone do WhatsApp ao lado do Messenger; ambos s\u00e3o apps do Facebook. (Foto: Reuters)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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O uso de redes sociais como o Facebook para leitura de not\u00edcias come\u00e7ou a cair nos Estados Unidos, conforme muitos jovens recorrem a aplicativos de mensagens como o WhatsApp, que pertence ao Facebook, apontou o Reuters Institute.<\/p>\n<\/div>\n

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O uso do Facebook, maior rede social do mundo, para not\u00edcias caiu 9 pontos percentuais em rela\u00e7\u00e3o a 2017 nos Estados Unidos e 20 pontos para audi\u00eancias mais jovens, mostrou uma pesquisa do Instituto Reuters com 74 mil pessoas em 37 mercados.<\/p>\n<\/div>\n

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“O uso da m\u00eddia social para not\u00edcias come\u00e7ou a cair em v\u00e1rios mercados importantes ap\u00f3s anos de crescimento cont\u00ednuo”, disse Nic Newman, pesquisador associado do Instituto de Estudos de Jornalismo da Reuters, no Digital News Report.<\/p><\/blockquote>\n<\/div>\n

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“Continuamos vendo aumento no uso de aplicativos de mensagens para not\u00edcias, \u00e0 medida que os consumidores procuram espa\u00e7os mais privados [e menos conflituosos] para se comunicar”, disse Newman.<\/p>\n<\/div>\n

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O levantamento revela a volatilidade de prefer\u00eancias dos consumidores, \u00e0 medida que a ind\u00fastria de not\u00edcias tenta lidar com o impacto da Internet e dos smartphones que transformaram tanto o modo como as pessoas consomem not\u00edcias quanto a forma como as empresas de m\u00eddia ganham dinheiro.<\/p>\n<\/div>\n

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Facebook e Twitter ainda s\u00e3o usados \u200b\u200bpor muitos usu\u00e1rios para procurar not\u00edcias, mas a discuss\u00e3o ocorre em aplicativos de mensagens como o WhatsApp, geralmente porque as pessoas se sentem menos vulner\u00e1veis \u200b\u200bao discutir eventos em tais espa\u00e7os.<\/p>\n<\/div>\n

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“A m\u00eddia social \u00e9 como usar uma m\u00e1scara”, disse uma entrevistada brit\u00e2nica n\u00e3o identificada do grupo et\u00e1rio de 30 a 45 anos. “Quando estou em meus grupos de mensagens com meus amigos, a m\u00e1scara se solta e sinto que posso realmente ser eu mesma.”<\/p><\/blockquote>\n<\/div>\n

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O WhatsApp, fundado em 2009 e comprado pelo Facebook em 2014 por US$ 22 bilh\u00f5es em dinheiro e a\u00e7\u00f5es, \u00e9 mais popular que o Twitter em import\u00e2ncia para not\u00edcias em muitos pa\u00edses, de acordo com o relat\u00f3rio.<\/p>\n<\/div>\n

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Alguns entrevistados ainda encontraram not\u00edcias no Facebook, mas postaram itens em um grupo do WhatsApp para discuss\u00e3o com um conjunto mais pr\u00f3ximo de amigos.<\/p>\n<\/div>\n<\/div>\n

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WhatsApp e Instagram, tamb\u00e9m do Facebook, decolaram na Am\u00e9rica Latina e na \u00c1sia, enquanto o Snapchat avan\u00e7ou na Europa e nos Estados Unidos, observou a pesquisa sobre diferen\u00e7as regionais de compartilhamento de not\u00edcias.<\/p>\n

Por Reuters G1<\/a><\/p>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u00cdcone do WhatsApp ao lado do Messenger; ambos s\u00e3o apps do Facebook. (Foto: Reuters) O uso de redes sociais como o Facebook para leitura de not\u00edcias come\u00e7ou a cair nos …<\/p>\n","protected":false},"author":1,"featured_media":1552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[20],"tags":[],"class_list":["post-1558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\nFacebook tem sido menos usado para ler not\u00edcias, enquanto WhatsApp cresce - IdealGraff Technology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idealtec.eti.br\/site\/facebook-tem-sido-menos-usado-para-ler-noticias-enquanto-whatsapp-cresce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook tem sido menos usado para ler not\u00edcias, enquanto WhatsApp cresce - IdealGraff Technology\" \/>\n<meta property=\"og:description\" content=\"\u00cdcone do WhatsApp ao lado do Messenger; ambos s\u00e3o apps do Facebook. 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