{"id":1631,"date":"2018-09-28T14:00:23","date_gmt":"2018-09-28T17:00:23","guid":{"rendered":"https:\/\/idealtec.eti.br\/site\/?p=1631"},"modified":"2018-09-25T08:31:27","modified_gmt":"2018-09-25T11:31:27","slug":"preco-volta-a-ser-fator-mais-importante-na-hora-da-compra-para-brasileiro","status":"publish","type":"post","link":"https:\/\/idealtec.eti.br\/site\/preco-volta-a-ser-fator-mais-importante-na-hora-da-compra-para-brasileiro\/","title":{"rendered":"Pre\u00e7o volta a ser fator mais importante na hora da compra para brasileiro"},"content":{"rendered":"<header class=\"article-header\">\n<div class=\"about\"><\/div>\n<div class=\"article-parallax\" data-bind=\"with: SuperImage\">\n<div class=\"article-parallax-content\"><img decoding=\"async\" id=\"nzn-js-super-image-134555\" class=\"article-parallax-img sticked\" src=\"https:\/\/img.ibxk.com.br\/\/2018\/09\/24\/24182146540293-t1200x480.jpg\" data-bind=\"attr: { id: ElementId }\" \/><\/div>\n<\/div>\n<\/header>\n<div class=\"main-wrapper\">\n<div class=\"main\">\n<div id=\"tcm_afiliados\"><\/div>\n<div class=\"article-text highlight p402_premium\">\n<p>Ap\u00f3s quatro anos, o brasileiro\u00a0<a href=\"https:\/\/www.tecmundo.com.br\/mercado\" target=\"_blank\" rel=\"noopener\">voltou a ter o pre\u00e7o como o fator mais importante na hora da compra<\/a>, segundo o site comparador Zoom e a Consumoteca. Nos \u00faltimos quatro anos, a \u201cboa experi\u00eancia\u201d \u00e9 o principal fator que definia a compra, com o pre\u00e7o em segundo lugar empatado com \u201creputa\u00e7\u00e3o em sites\u201d e \u201cgrandes lojas\u201d. De acordo com a Zoom, a mudan\u00e7a se deve ao cen\u00e1rio econ\u00f4mico do Brasil.<\/p>\n<p class=\"uk-text-right\"><span class=\"nzn-article-eye\">Os consumidores est\u00e3o se preocupando, cada vez mais, com a experi\u00eancia oferecida pelas lojas<\/span><\/p>\n<p>Outro ponto que ganhou for\u00e7a em 2018 foi \u201cop\u00e7\u00e3o de parcelamento\u201d, que subiu de 13% em 2017 para 24% neste ano.<\/p>\n<p>Para Thiago Flores, CEO do Zoom, a instabilidade econ\u00f4mica e pol\u00edtica no Brasil contribui para que o pre\u00e7o ganhe um peso maior na decis\u00e3o de compra: \u201cAo longo dos anos, percebemos que os consumidores est\u00e3o se preocupando, cada vez mais, com a experi\u00eancia oferecida pelas lojas. Por isso, aqui no Zoom, sempre tivemos preocupa\u00e7\u00e3o em colocar o usu\u00e1rio no centro da tomada de decis\u00e3o e de pensar no produto com base em suas necessidades. Al\u00e9m disso, investimos em um atendimento pessoal e humanizado que n\u00e3o tem como objetivo apenas resolver os problemas que possam surgir no processo de compra, mas sim, surpreender o cliente e entregar a melhor experi\u00eancia poss\u00edvel\u201d, finaliza.<\/p>\n<p>Confira abaixo o comparativo dos resultados com rela\u00e7\u00e3o aos anos anteriores:<\/p>\n<p><span class=\"img-fc\"><img decoding=\"async\" src=\"https:\/\/img1.ibxk.com.br\/2018\/09\/24\/tabela-24182040587291.jpg?w=700\" alt=\"tabela\" \/><br \/>\n<span class=\"desc\">Tabela<\/p>\n<p>POR\u00a0<a href=\"https:\/\/www.tecmundo.com.br\/autor\/427-felipe-payao\/\" rel=\"author\"><span class=\"label-author\">FELIPE PAY\u00c3O\u00a0<\/span><\/a>|\u00a0<a href=\"http:\/\/twitter.com\/felipepayao\" target=\"_blank\" rel=\"author noopener\">@felipepayao<\/a>\u00a0| Tecmundo<br \/>\n<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ap\u00f3s quatro anos, o brasileiro\u00a0voltou a ter o pre\u00e7o como o fator mais importante na hora da compra, segundo o site comparador Zoom e a Consumoteca. Nos \u00faltimos quatro anos, &#8230;<\/p>\n","protected":false},"author":1,"featured_media":1634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[18],"tags":[],"class_list":["post-1631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pre\u00e7o volta a ser fator mais importante na hora da compra para brasileiro - IdealGraff Technology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idealtec.eti.br\/site\/preco-volta-a-ser-fator-mais-importante-na-hora-da-compra-para-brasileiro\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pre\u00e7o volta a ser fator mais importante na hora da compra para brasileiro - IdealGraff Technology\" \/>\n<meta property=\"og:description\" content=\"Ap\u00f3s quatro anos, o brasileiro\u00a0voltou a ter o pre\u00e7o como o fator mais importante na hora da compra, segundo o site comparador Zoom e a Consumoteca. Nos \u00faltimos quatro anos, ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/idealtec.eti.br\/site\/preco-volta-a-ser-fator-mais-importante-na-hora-da-compra-para-brasileiro\/\" \/>\n<meta property=\"og:site_name\" content=\"IdealGraff Technology\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IdealGraffTechnology\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-28T17:00:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/idealtec.eti.br\/site\/wp-content\/uploads\/2018\/09\/24182146540293-t1200x480.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Almir J\u00fanior\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IdealGraff\" \/>\n<meta name=\"twitter:site\" content=\"@IdealGraff\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Almir J\u00fanior\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/idealtec.eti.br\\\/site\\\/preco-volta-a-ser-fator-mais-importante-na-hora-da-compra-para-brasileiro\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/idealtec.eti.br\\\/site\\\/preco-volta-a-ser-fator-mais-importante-na-hora-da-compra-para-brasileiro\\\/\"},\"author\":{\"name\":\"Almir J\u00fanior\",\"@id\":\"https:\\\/\\\/idealtec.eti.br\\\/site\\\/#\\\/schema\\\/person\\\/2573a39df7e63ba0c285cb18710ae57e\"},\"headline\":\"Pre\u00e7o volta a ser fator mais importante na hora da compra para brasileiro\",\"datePublished\":\"2018-09-28T17:00:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/idealtec.eti.br\\\/site\\\/preco-volta-a-ser-fator-mais-importante-na-hora-da-compra-para-brasileiro\\\/\"},\"wordCount\":269,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/idealtec.eti.br\\\/site\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/idealtec.eti.br\\\/site\\\/preco-volta-a-ser-fator-mais-importante-na-hora-da-compra-para-brasileiro\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/idealtec.eti.br\\\/site\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/24182146540293-t1200x480.jpg\",\"articleSection\":[\"Informa\u00e7\u00e3o\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/idealtec.eti.br\\\/site\\\/preco-volta-a-ser-fator-mais-importante-na-hora-da-compra-para-brasileiro\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/idealtec.eti.br\\\/site\\\/preco-volta-a-ser-fator-mais-importante-na-hora-da-compra-para-brasileiro\\\/\",\"url\":\"https:\\\/\\\/idealtec.eti.br\\\/site\\\/preco-volta-a-ser-fator-mais-importante-na-hora-da-compra-para-brasileiro\\\/\",\"name\":\"Pre\u00e7o volta a ser fator mais importante na hora da compra para brasileiro - 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